How It All Started & Why You Should Choose the Life You Really Want
There’s a moment in life when you look around and realize you’re moving, but not necessarily in the direction you want to go.
You’re checking the boxes, doing what’s expected — studying, working, trying to fit into the structure of what “success” is supposed to look like. But deep down, something whispers: there must be something more.
That whisper was the beginning of everything for me.
Finding Meaning Between Cultures
I grew up near Barcelona, surrounded by a mix of cultures, languages, and perspectives. My family had roots that reached across the ocean — to Virginia, USA — and I think that’s where my curiosity about people first began.
I was always fascinated by how communication connects us: how words, images, and stories can cross borders and create understanding. That’s why I chose to study Social and Cultural Anthropology — to understand the “why” behind human behavior, to explore culture, identity, and meaning.
But anthropology did something deeper than just teach me about people — it taught me empathy. It gave me a way to see the world through others’ eyes, and that, I later realized, would become the foundation of how I see marketing.
The Journey That Changed Everything
For a while, I followed the path we’re all told to take. Study. Work. Be practical.
But something inside me was craving more. Not more things, but more purpose.
So I started traveling. And travel changes everything.
When you’re far from home, every conversation, every mistake, every new place strips you of what’s familiar, and replaces it with perspective.
You start realizing what really matters: connection, creativity, and courage.
I remember sitting by the ocean once, camera in hand, watching how people moved; the surfers chasing waves and the kids laughing in a language I didn’t speak. It hit me then: this is communication at its purest form. No filters, no campaigns, just humans connecting through movement, through energy.
And I knew I wanted to do that for a living: to help brands, projects, and people communicate with that same authenticity.
From Anthropology to Digital Marketing
When I came back home, I didn’t want to go back to doing something that didn’t make me feel alive.
So I took everything I’d learned about culture, people and storytelling. Then, I studied Digital Marketing.
Marketing gave me the tools to turn meaning into action.
It taught me how to combine creativity with strategy, visuals with analytics, emotion with data.
But what really drives me isn’t just marketing itself — it’s the ability to help others share their purpose with the world.
That’s how MK Studio was born: a space where culture meets creativity, and where strategy starts with empathy.
Why You Should Choose What You Love
If there’s one thing I’ve learned, it’s this:
Life doesn’t wait for you to feel ready. You just have to start.
Change is uncomfortable. It’s uncertain. But it’s also where you’ll find your strength.
When you do what you truly love — whether it’s marketing, design, writing, surfing, or teaching — you stop existing for approval and start living for connection.
The world doesn’t need more people following a path that doesn’t inspire them.
It needs people brave enough to create their own.
So if you’re reading this and you feel that same whisper, that pull toward something more, listen to it.
Start small. Learn. Travel. Create. Fall, and stand again.
Because the most beautiful things in life and in business begin when you decide to follow what truly moves you.
The Beginning of MK Studio
MK Studio Zone isn’t just a marketing studio. It’s the reflection of this journey.
It’s about helping others turn ideas into stories, and stories into connection.
It’s built on everything I’ve learned through anthropology, travel, and creativity:
that marketing, at its core, is human.
This isn’t just my work, it’s my calling.
And every project I take on is a reminder that passion, empathy, and purpose are the best strategies of all.
